UPDATE: JULY 2024 McAuslan Breweries values your privacy and is committed to protecting your personal information. We make sure to apply all the necessary measures to assure you of the confidentiality of the information that you may communicate to us. This privacy policy describes how McAuslan Breweries collects, uses, discloses, and protects your personal information when you visit or use our mcauslan.com website. This policy also contains information about how you can exercise your rights, for example, to access or correct your information. For the purposes of this Policy, “personal information” means any information about an identifiable individual or information that allows an individual to be identified. The site may contain links to other websites or resources operated by third parties. When you click on these links, you are contacting another web site or resource that may collect information about you. Those sites and resources are governed by the policies of those third parties, and McAuslan Brewing assumes no responsibility for them. The Platform is not directed to, and we do not knowingly collect personal information from, persons under the age of majority in their jurisdiction of residence. If you are under the age of majority and have entered the platform by providing false information, you must leave the platform immediately. Under no circumstances may you use this platform or submit personal information to us if you have not reached the age of majority.

1. Purpose of data collection 

Information is collected in accordance with the purposes and objectives set out in this privacy policy. Here are some of the reasons we collect your personal information:

•       To provide products and services: We will collect and process the data and information necessary to fulfill our mission and contractual obligations.
•       To provide and improve these products and services: Data collected during your interactions with our services may be used to analyze and improve the operation of our products and services.
•       To develop new products and services and for AI: The data collected may be used in a research and development context to offer new products and services to our users, notably through advertising and marketing messages. In addition, collected and aggregated data may be processed by algorithms using artificial intelligence.
•       To evaluate the performance of products and services: Data is collected in order to obtain information on the advantages and disadvantages of our products and services, and to evaluate and resolve them if necessary, notably through surveys. This enables us to ensure the quality of our products and services, as well as promoting risk management.
•       To protect the privacy of our users. The data we collect enables us to verify the identity and protect the privacy of people who communicate with us by telephone, electronically or otherwise.
•       To meet legal obligations. Data is collected to meet obligations arising from laws, regulations or international treaties.

2. Personal Information Collected

 McAuslan Breweries may collect personal information in various forms, but will only do so by lawful means and only for the necessary purposes disclosed to you, as described in this Policy, or as permitted or required by law.  The personal information that may be collected and used is : Name and contact information. First and last name, e-mail address, mailing address, telephone number and other similar information used to contact you. Demographic information. Information about you, such as your age. Payment information. Data required to process your payments, such as your payment instrument number (e.g. credit card number). The personal information listed in this section is not necessarily exhaustive. It is provided to give you a better understanding of how we use the personal information you provide to us.

•       How do we obtain your consent?

How we obtain your consent (i.e. how we obtain it) depends on the circumstances.

•       Sometimes we ask for your consent explicitly. However, consent may also be implied, i.e. it is inferred from your silence or from the circumstances.
•       If we want to use your personal information for a purpose that was not indicated to you at the time of collection or that is not provided for by law, we will ask for your consent again.

3. Data processing purposes:

To provide our products and services. We use data to operate our products and services, as well as to provide you with rich, interactive experiences. Customer support. We use data to diagnose and resolve problems with products and/or services, restore access to your personal account, provide other support and assistance services. Business transactions. We use data to process your transactions with us. Advertising. We use data collected through interactions with you, some of our products and on third-party websites to advertise our products and services, including on third-party websites. We may sometimes use automated processes to make advertisements more relevant. Reporting and business operations. We use data to analyze our operations and improve decision-making. This enables us to make informed decisions and create reports on the performance of our activities. Legal compliance. We process data to comply with the law. For example, we use the age of our customers to ensure that we comply with our privacy obligations to ensure that the customer meets the recommended age for the audience. We also process contact details and identifiers to help customers exercise their data protection rights.

4. To whom do we disclose your personal information?

We may disclose your personal information to other organizations, such as our partners or service providers, to enable us to carry out the purposes listed in the section What personal information do we collect and why? In such cases, we will endeavor to protect the personal information disclosed by requiring them to adopt good privacy practices and measures consistent with our expectations

5. Cookies and similar technologies

We may use cookies, web beacons, web beacons, web beacons, log files or other technologies to collect certain personal information about visitors to our Web sites, as well as about the recipients of our newsletters, invitations and other communications. Cookies are pieces of information transmitted by the server to the browser during a visit to the Web site that uniquely identify the current connection. This data may include information such as your Internet Protocol (IP) address, browser type, browser version, the pages of our site you visit, the time and date of your visit, the time spent on the site and other statistics. Cookies are used to retrieve search history and session-related shopping baskets, to facilitate the user’s online browsing experience. It is important to note that, depending on the settings you choose, activating the cookies option may allow other servers to install cookies on your system. You can set your browser to inform you of the presence of cookies, giving you the chance to decide whether or not to accept them.

6. How long do we keep your personal information?

We will keep your personal information as long as necessary for the fulfillment of the purposes identified in this policy, unless the law or an exceptional situation requires us to keep it longer. This could be the case, for example, in the event of litigation.

7. How do we protect your personal information?

We implement reasonable procedures and security measures to ensure the protection of your personal information, whether it is stored on our servers or with one of our service providers. However, no security measure is absolute or fully guaranteed. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security or accuracy of any information you have provided to us has been compromised), please contact us immediately at the address listed in the Contact section.

8. Access to and control of personal information

We ensure that all personal information in our possession is as accurate, current and complete as is necessary for the purposes for which it is to be used. You have the right to request access to your personal information for verification purposes and to request a correction if your personal information is inaccurate. If you believe that your personal information is inaccurate, or if you wish to access your personal information, you may make a request using the contact information provided at the end of this Policy. To the best of our ability, we will provide you with timely access to your personal information. However, for security reasons, we may need to verify your identity. In addition, there may be circumstances where we will not be able to provide you with access to your personal information. In particular, when access may lead to the disclosure of another person’s personal information and that person refuses to consent to its disclosure, or when legal restrictions apply. If such a situation arises, we will advise you of the reason why we cannot provide you with access to your personal information. Si votre demande concerne des données apparaissant sur des pages web ou des plateformes de tierces parties, veuillez contacter directement ces tierces parties.

9. Contact

You may direct any requests, questions or comments regarding this policy or our privacy practices to: McAuslan Brewery info@mcauslan.com 5080 Rue Saint-Ambroise, Montreal, QC H4C 2G1